Privacy Policy
Effective Date: 29 October 2025
Controller: Media Stream AI Limited, 22 City Tower, Piccadilly Plaza, Manchester M1 4BT UK
Contact: privacy@mediastreamai.com
1. Overview
Media Stream AI Limited (“MSAI”) protects personal data in compliance with the UK GDPR, EU GDPR, and EU AI Act (2024/1689). This policy covers data processed through our AI systems, websites, and APIs (“Services”).
2. Data Controller and Representatives
- UK Controller – Media Stream AI Limited
- EU Representative – Media Stream AI GmbH, Düsseldorf Germany
- DPO – dpo@mediastreamai.com
3. Data We Collect
- Identity and contact data
- Account and authentication records
- Usage telemetry and model logs
- Biometric or behavioural signals (only with consent)
4. Purposes and Legal Basis
| Purpose | Legal Basis |
|---|---|
| Account creation | Contract |
| AI model operation | Legitimate interest |
| Personalisation (IntuiTV) | Consent |
| Analytics and security | Legitimate interest |
| Compliance and fraud prevention | Legal obligation |
5. AI Act Compliance
All MSAI and MOTHER AI models are classified as Limited-Risk AI Systems. High-risk systems (e.g., biometric mood analysis) undergo bias testing and risk logging before deployment per Articles 8–52 AIA.
6. Retention & Transfers
Data is kept for account lifetime or 12 months post-inactivity. Cross-border transfers use UK IDTA or EU SCCs only.
7. Security
- TLS 1.3 and AES-256 encryption
- Segmented GPU inference zones (SOC 2 & ISO 27001)
- Zero model-weight extraction policy
8. Your Rights
You may access, rectify, erase, or restrict processing; withdraw consent; and request portability by emailing privacy@mediastreamai.com.
9. Automated Decision Making
Outputs from IntuiTV and related systems are subject to human oversight per AIA Art. 52.
10. Updates
This policy may be amended as laws evolve. Latest version is posted at mother.mediastreamai.com/legal/privacy.